PhonePe
Core payments, the gateway, and the experiments that ran alongside.
UPI LitePhonePe UPI LitePIN-free payments for a country that runs on UPI.UPI InternationalPhonePe UPI InternationalEasy global payment:
UPI + live forex conversion.PhonePe CartPhonePe CartWhat if bulk payments were possible in PhonePe?ExpressBuyPhonePe ExpressBuyOne-click payments to help D2C & SMB merchants.
Research Reports
Nutella: Counterfeit StudyNutella: Counterfeit StudyA deep dive into counterfeiting of Nutella: across 9 global markets.Counterfeiting, market spread, legal history.UCI: Counterfeit StudyCompetitive cycle certification; and the mechanics of circumvention.Certification, and how it gets circumvented.PhonePe: Consumer Study '22A 2022-era, 10-interview field study of PhonePe's usage and consumer behaviour.10-interview field study on PhonePe, 2022.
Shaped 400 million+ touchpoint experiences
across domains.
/work
